Katelyn Bourgoin | A customer discovery geek... in glasses
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Stop Guessing.
Market Smarter.

I help product teams figure out what triggers
customers to buy so they can sell more stuff
Katelyn Bourgoin,
Halifax marketer.
Featured in

Safe-guard your growth

Companies that invest in ongoing customer research grow 2-3X faster. Yet, studies show that only 3 out of 10 teams do it regularly — crazy, right?

Many teams know they should be talking to more customers. Yet they’re constantly challenged with who to talk to, what to ask them, how to analyze the feedback, and how to share what they learn with their teams. I help product teams overcome these common hurdles.

If you’re hungry for more clarity, direction, and confidence in uncertain times, you’re in the right place.

Get focused… and stop chasing the wrong customers

You don’t have time to waste chasing the wrong people. Download your free customer ranking calculator and zero in on your most profitable customer segments in minutes—not months.

Stop chasing the wrong customers

You don’t have time to waste chasing the wrong people. Download your free customer ranking calculator and zero in on your most profitable customer segments in minutes (not months).

work with me.
“Conversion rates have increased more than 3X”
“One of the best things about Katelyn is how she treats Marketing as a Science. We contracted her to help redo our website. She helped us to figure out the buyer persona and interview our customers to ensure our strengths and the major pain points were highlighted. Since the launch of the website, sign up conversion rates have increased more than 3 times.”

“She provides focus, clarity and prioritization”
“Katelyn is an incredible resource. She provides focus, clarity and prioritization when we need it most. I would highly recommend Katelyn’s strategic and customer focus for any business that is struggling to find their place in the market.”
“Cold outreach conversion rate increased from 3% to 28%”
“One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview. As a marketer, staying focused is important. Sometimes you need to step outside of your day to day routine to see the forest from the trees. Katelyn’s Customer Camp workshop was exactly that—a chance to refocus.”
My Clients & Partners

This is Katelyn Bourgoin.

I know what you’re going through because I’ve been there myself…

The pressure is on. Your team can’t afford to waste time on the wrong projects. You also don’t have the luxury of spending countless hours learning about buyer psychology and audience research. You’ve got sh#t to do. Don’t worry — I can help.

There are a few ways we can work together…

Book a strategy call

The clock is ticking. You know that your business could be moving faster, but you’re not sure what direction to run in.

Don’t waste another minute feeling stuck. If you’re ready for fluff-free real talk and actionable advice—advice that helps you to move fast, avoid roadblocks, and get sh#t done—I’m your gal.

Attend a workshop

Clarity is the ultimate compass. Most teams *want* to better understand their customers, but actually doing it can be tricky. That’s why I created Customer Camp.

My live group workshops give teams the time, space and direction to power through the deep strategy work needed to navigate today’s business landscape.

book me to speak

I love riffing about business. Sometimes I talk on big stages with flashing lights and 300 people watching. Sometimes I speak in more intimate settings with just a handful of folks. And sometimes I talk in the shower, which totally annoys my husband.

If you’re interested in either of the first two options, let’s chat.

Want to know a secret?

I planned to be a millionaire before my 30th birthday…

And, by age 28, I was well on my way to making it happen. I’d launched two companies — RedRiot (a branding agency) and The Fork Project (a restaurant consulting business). And the dolla-dolla bills were rolling in.

The Fork Project got acquired in under two years and RedRiot was growing quickly. I’d built a rockstar team of creatives and we were reeling in clients like Target and Holiday Inn.

On paper, everything was going according to plan. I knew that if I stayed the course I could grow RedRiot into a seven-figure consulting agency. Yup. I’d be living the dream. There was just one problem…

I was bored out of my mind.

I wanted to do more than design logos, build websites, and develop social media marketing strategies. Truthfully? I wanted to change the world. I wanted to design a company, from the ground up, that would become a household name. You could say I was ambitious.

So, I did something crazy. I walked away from my safe, growing business to launch Vendeve — a high-risk tech startup. The next 18 months went by in a blur. We built an MVP, raised a little venture capital, grew our team, won pitch contests, pivoted our product, and wooed the press.

Forbes was calling Vendeve “the next LinkedIn” and they’d named me as an influencer. We were being recruited by TechStars. Even Randi Zuckerberg (Mark’s big sis) had her eye on us.

We were on a roll. And the timing was puuurfect because my 30th birthday was just around the corner. I felt invincible. What could go wrong? Well, as it turns out… a lot.

I’ll save you the dirty details of what happened next. The year that followed was a rollercoaster of calamities, fuck-ups, and unfortunate events. Suffice it to say…


I am not a millionaire… yet.

I am however battle worn, wiser and fully committed to helping other entrepreneurs to learn from my mistakes.

Do you want to change the world? I can help. But before we chat, you should start by following these simple rules…

simple rules.
stalk your customers

You don’t need to guess what your customers want. They’ll tell you. They’ll tell you with their words and they’ll tell you with their actions… or their lack of action. The world’s fastest growing companies aren’t mind-readers. They’re just better listeners (aka stalkers) than the competition.

test then invest

Every great business, product or marketing campaign started as a shiny new idea. But here’s the thing about ideas: ideas are cheap. Execution is expensive. Don’t waste your precious time and money working on the wrong projects. Smart businesses always test before they invest.

optimize for personalized

I hate to break it to you… but your target customer doesn’t care about you. They don’t want to buy your product, or read your email, or watch your demo. They just want personalized solutions to their specific problems. When you make it about them, you win.

niches build riches

Think that choosing a small niche will stop you from building a BIG business? Think again. Facebook started with college students. Amazon started with books. Google started with search. See a trend? Targeting “everyone” isn’t a business strategy. It’s a death sentence.

trust comes before growth

Did you know that 65% of new business comes from referrals? The best growth hack is building products that people love, solving real problems, and partying where your customers party. Great marketing will create demand, but no amount of marketing can make up for a shitty product.


Let’s chat…

Too many smart people struggle to get marketing results because they don’t deeply understand their customers.

I help frustrated product teams to use customer insight to drive better decisions and market smarter. If you, your team, or your community needs help getting focused, let’s chat.

Wanna see behind the curtain?

Follow me online for bad jokes and good business advice

© 2019 Katelyn Bourgoin (RedRiot Communications Inc.) All rights reserved