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Campfire Confession Vol 1:8, The absolute worst day to do Q&A

If you’ve ever felt discouraged by the level of engagement on your company’s social media profiles, I’m here to remind you…

It could always be worse. 

You COULD accidentally trigger a barrage of angry tweets likening you to a pensioner-killing Scrooge McDuck. ?

That’s the reaction British Gas received when they hosted a Q&A with their customer services director the same day as they raised their rates by more than 9% ?

Timing is everything, folks.?

Keep an eye out for next week’s Campfire Confession, featuring a geography mix up that will make you feel better about that time you thought Holland and the Netherlands were the same thing. ??

(If you were today years old when you found out they’re not, you’re definitely not the only one.)

PS — Know a marketer who hates paying for heat? Do me a favor and tell them about Campfire Confessions ?

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