If you’ve ever felt discouraged by the level of engagement on your company’s social media profiles, I’m here to remind you…
It could always be worse.
You COULD accidentally trigger a barrage of angry tweets likening you to a pensioner-killing Scrooge McDuck. 😬
That’s the reaction British Gas received when they hosted a Q&A with their customer services director the same day as they raised their rates by more than 9% 👇
Timing is everything, folks.👌
Keep an eye out for next week’s Campfire Confession, featuring a geography mix up that will make you feel better about that time you thought Holland and the Netherlands were the same thing. 🇳🇱
(If you were today years old when you found out they’re not, you’re definitely not the only one.)
PS — Know a marketer who hates paying for heat? Do me a favor and tell them about Campfire Confessions 👇
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