Campfire Confession Vol 1:8, The absolute worst day to do Q&A

If you’ve ever felt discouraged by the level of engagement on your company’s social media profiles, I’m here to remind you…

It could always be worse. 

You COULD accidentally trigger a barrage of angry tweets likening you to a pensioner-killing Scrooge McDuck. 😬

That’s the reaction British Gas received when they hosted a Q&A with their customer services director the same day as they raised their rates by more than 9% 👇

Timing is everything, folks.👌

Keep an eye out for next week’s Campfire Confession, featuring a geography mix up that will make you feel better about that time you thought Holland and the Netherlands were the same thing. 🇳🇱

(If you were today years old when you found out they’re not, you’re definitely not the only one.)

PS — Know a marketer who hates paying for heat? Do me a favor and tell them about Campfire Confessions 👇

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