I admit, this may not be a fail.
In fact, most brands would call hundreds of people getting tattoos of their logo a massive win.
But as Dominos found out, it’s a tad embarrassing to have to cancel a campaign because you didn’t know it would be so wildly popular.
That’s what happened when Domino’s pizza offered it’s Russian customers 100 pizzas a year for 100 years if they got the brands logo tattooed on a “prominent body part.”
350 people took them up on the offer before the pizza chain was forced to shut down the campaign early, after just one week.
Would you get inked in exchange for a lifetime of free pep and cheese? ?
I think I might.
PS — Know a marketer who would do anything for the ‘za? Do me a favor and tell them about Campfire Confessions ?
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