Campfire Confessions Vol 1:16, The Risqué side of marketing
Risk management can be tough, as a marketer.
You won’t always think of everything.
Sometimes, things happen that you just can’t predict.
Like when you put a QR code on your product and accidentally send customers to a porn site ?♀️
An unlikely mix up for sure, but that’s what happened when Heinz Ketchup let a URL they owned expire, and a porn site scooped it up.
A lot of “very saucy” puns were made.
As well as jokes about Heinz being “red in the face.”
Has this kind of thing ever happened to you? If so I definitely want to hear about it.
Shoot me a reply with your best URL mix up.
(Or ketchup pun.)
PS — Know a marketer who would do anything for the ‘za? Do me a favor and tell them about Campfire Confessions ?
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