When a marketer connects with you on LinkedIn and IMMEDIATELY cold pitches you on hiring them, you know they’re not the person you want representing your biz.
Besides spending zero time building a relationship with me / adding value before the pitch, this example below lacked a certain je ne sais quoi.
I highlighted in yellow the parts where this person boasted about their own accomplishments.
I highlighted in green the parts where they spoke to my pains and challenges, demonstrating their empathy for me as a business owner.
There is no green. I REPEAT: THERE IS NO GREEN.
Last time I featured a cold LinkedIn message you guys were all like YES GIRL PREACH. ?
Which means I’m not the only one out there getting ’em. Hit “reply” and tell me about the best/worst one you’ve ever received.
PS — Know a marketer who would do anything for the ‘za? Do me a favor and tell them about Campfire Confessions ?
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