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Campfire Confessions Vol 1:12, That time the Red Cross was #gettngslizzerd

How come when you accidentally post to your company’s social media account instead of your own personal account, it’s never just a simple comment on the weather, or a quick note wishing everyone well?

It’s this. This is what you accidentally post to the company account ??‍♀️

Am I right?! 

Lucky for the social media specialist behind this tweet, her very understanding boss handled the situation with class and good-humour, reassuring Red Cross followers that things were under control.

She was later quoted saying, “We are an organization that deals with life-changing disasters and this wasn’t one of them. It was just a little mistake.”

Pretty cool, eh?

Apparently, good can sometimes come out of these awko-taco mess ups. Like when the aforementioned beer company encourages its followers to donate as a result ?

While they don’t all have happy endings, these stories are SO common.

If you’ve got one, I definitely want to hear it. What have you accidentally posted to the wrong account?

PS — Know a marketer who would do anything for the ‘za? Do me a favor and tell them about Campfire Confessions ?

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