Campfire Confessions Vol 1:3, “That’s not what I said…”


Hi Friend 👋

If you’re just tuning in, my weekly “Campfire Confessions” are meant to make you smile, make you groan, or give you a little confidence boost.

Because marketing is hard. And sometimes it helps to know that even the world’s top marketers don’t nail it every time.

Prime example — this chat bot misstep by infamous internet marketer & Clickfunnels co-founder, Russell Brunson:

The lesson here? Know (and test!) your channel. Chat bots have come a long way in the last 3 years. But they still need us to set them up for success.

When you think you’re ready to launch, have a friend or colleague test out the user experience to make sure you’ve covered all your bases.

That’s a wrap for this week!

Shout out to Ryan from the Bad Business Secrets Facebook group for sharing this gem 👌

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What’s the biggest marketing mistake you’ve made? DM me your confession on Twitter @katebour — I would love to hear it!

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