Hi Friend 👋
If you’re just tuning in, my weekly “Campfire Confessions” are meant to make you smile, make you groan, or give you a little confidence boost.
Because marketing is hard. And sometimes it helps to know that even the world’s top marketers don’t nail it every time.
Prime example — this chat bot misstep by infamous internet marketer & Clickfunnels co-founder, Russell Brunson:
The lesson here? Know (and test!) your channel. Chat bots have come a long way in the last 3 years. But they still need us to set them up for success.
When you think you’re ready to launch, have a friend or colleague test out the user experience to make sure you’ve covered all your bases.
That’s a wrap for this week!
Shout out to Ryan from the Bad Business Secrets Facebook group for sharing this gem 👌
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