MARKETER OR
MINDREADER?

How the world's top brands get
inside their customers' heads

FREE WEBINAR

Gain clarity and focus by understanding why
your customers actually buy

Date & time TBD, sign up to stay in the loop!

INSPIRATION FOR YOUR NEXT CAMPAIGN

While it's a good problem to have, talking to customers can result in insight overwhelm! We'll do a hands-on exercise to hone in on what's most important. The result? Actionable takeaways.

GAIN CLARITY & FOCUS ON THE SPOT

We'll take a look at some top brands who have used customer insights to develop some pretty clever (and effective) marketing campaigns. You'll walk away with inspiration out the wazoo.

THE POWER OF BUYER PSYCHOLOGY

Understanding buying behaviour isn't just fascinating, it's incredibly useful for growth-hungry brands. I'll introduce you to a new framework that will change the way you think about marketing.

HERE'S WHAT
YOU'LL LEARN

We'll focus on understanding why your customers
buy (or stop buying) your product, so you can create ridiculously effective marketing campaigns.

WHAT MY STUDENTS WILL TELL YOU

"One of the best things about Katelyn is how she treats marketing as a science. She helped us interview our customers to ensure our strengths and the major pain points were highlighted. Since the launch of the website, sign up conversion rates have increased more than 3 times.”

SREEJATA C.

JESSY G.

“One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview."

"Katelyn's methods helped me narrow down and reach my audience... the easy way! With our launch, in the first few days we yielded 170X return on an $80 Facebook ad spend."

CHANTAL R.

KATELYN
BOURGOIN

ABOUT THE PRESENTER

Hi, I'm Katelyn. 3X founder turned growth geek. I've worked with startups, small businesses, and Fortune 500 companies like Target and Holiday Inn, founded a VC-backed tech startup that Inc. called “the next LinkedIn,” and was named an influential entrepreneur by Forbes. Sometimes I talk on big stages with flashing lights and 300 people watching. Sometimes I speak in more intimate settings with just a handful of folks. No matter the setting, the outcome is the same — more scalable businesses and happier teams :)

BECOME A
MINDREADER

Join me in this live (and I mean live!)
webinar and learn how to get inside
YOUR customers' heads.

GET CLARITY & FOCUS

Date & Time TBD, sign up to stay in the loop!